Healthy Connections is launching a new brand identity, including a new logo, new colors and a consistent font designed to draw more attention.
Healthy Connections is a Mena-based nonprofit organization serving the needs of children and adults throughout West-Central Arkansas. What started as a home visiting program in 1998 is now is a Community Health Center and Specialty organization. It contains primary care, dental, behavioral health and pediatrics, and specialties like Podiatry, Cardiology, Physical Therapy, Chiropractic and soon to be women’s health. It also continues to be a home visiting program.
Currently, there are 10 clinics located in Mena, Hot Springs, Malvern, Arkadelphia, Mount Ida, and De Queen.
Tying all of these things together, Healthy Connections sought to establish an identity that was modern and fresh and leaves no doubt about who Healthy Connections is and what it does in the community.
The new look is bold, modern, flexible and leaves no doubt about who Healthy Connections is. The colors feature the same darker blue previously used, and a new lighter shade designed to complement. Both blue shades come to represent trust, intelligence, freedom, progress, and technology.
There are four parts to the branding.
- Bold “Healthy Connections”
This tells people immediately who Healthy Connections is in a font that is readable, whether big or small.
- “Community Health Network”
Healthy Connections is a community health network of medical-related specialties and social services that work in the community.
- The “Community” Mark
The symbol represents people intertwined to form a community. It might also represent a bit of an abstract H. Or others may see something completely different. Paired with “Healthy Connections” and “Community Health Network”, the new mark will come to represent the community that is served.
- The services
Healthy Connections provides Medical (including specialties), Dental, Behavioral Health and Outreach Services to the community.
Over the next 12-18 months, Healthy Connections will begin to implement the new branding. This will be done over a period of time as new items are ordered or as items need to be replaced. This will help keep costs down as we implement the new design.